Advertising and Sponsorship Disclosure
Version 2026-11-03
Status: published. Prepared against the product as built. A version reviewed by counsel, when issued, replaces this one under its own changes section. Version: 2026-11-03 · Effective: 2026-11-03 · Registry slug: sponsorship-disclosure Operator: Moretime.ai Inc., a Texas corporation ("we", "us", "OnTheList.Live") · Contact: hi@moretime.ai · Postal address: 5900 Balcones Drive, Suite 100, Austin, TX 78731, United States
1. Who this is for
"You" are a visitor reading a board on OnTheList.Live. This page says what a board is, how we tell you, and what you should take from it. The Terms of Service and the Host Terms bind sponsors and hosts to the same facts.
2. What a board is
Every listing on a board is a paid advertisement, except two kinds of entry that hold no money and are labelled as such: a host's own house entries — unranked, in their own labelled section below every paid listing — and, on a board that resets, carried rows at $0, marked "Carried" and numbered below every paid listing: a courtesy copy of a listing from the round before, holding no money. A board is a page of ads, ranked by money.
- Position is bought. Listings are ordered by the cumulative amount each sponsor has paid, highest first. A tie goes to whoever reached the total first. Nothing else moves a listing, and nothing on the service is allocated by chance. The Bid Rules give the whole rule.
- Position is not the host's endorsement. The host did not choose the order and cannot move a listing up or down; the host's only levers are to approve, hold, suspend or remove a listing, under the Bid Rules and the Refund Policy — never to rank it. A host may add up to three house entries of their own; section 3 says how they and the carried rows are shown.
- Position is not a review, a score or a measure of quality. Rank 1 means its sponsor has paid the most this round. It says nothing about the destination.
3. How we tell you
On every board, before anything else on the page, a banner carries this disclosure. Quoted exactly as it appears on the page, its heading is:
Sponsored Board
and its body reads:
paid ads. Unpaid entries are labeled.
The banner is the first element on the page, opaque, and whole inside the viewport, without scrolling, on the three screen sizes we test — a phone, a tablet and a laptop width. It appears on the live board, on the Round Archive and on every archived round, and its heading appears on the preview image generated when a board is shared. The banner links to "How ranking works", the board's own rules page.
On a board's screen view — the page a host opens on a screen in their venue, which shows the board's top five paid placements and no other entry — the disclosure is the header's line under the board's title, quoted exactly as it appears on the screen (the screen sets it in capitals):
Sponsored Board · Paid ads
It is the first text on that page, opaque, never covered by a placement, and never set smaller than the size the screen gives a fifth-place name. The screen shows no house entry and no carried row, so it does not repeat that unpaid entries are labeled. A placement on the screen is not a link: the first place's code leads to the sponsor's site through our click link, the same as on the board, and each of the other four shows its site's address as text.
On every listing, the link to the sponsor's destination carries the attribute rel="sponsored nofollow noopener", the machine-readable marker search engines and browsers read for a paid link. An archived round shows each destination as text, not as a link: the archive is a record of what was placed, not a placement.
The two kinds of unpaid entry are shown apart from the paid ones. A host's house entries sit in their own section after the last ranked listing, under the heading "Featured by host · not a paid rank", and each of them carries that same label where a rank number would otherwise be; no house entry shows a rank or an amount paid. On a board that resets, a carried row stays in the ranked list at $0 — below every listing with money on it, since position follows money — with the word "Carried" beside it and $0 as its amount; it is the previous round's listing kept in view until somebody pays for that destination, the host removes it, or the round ends, and it is not a paid placement. The Round Archive records a round as the board showed it: a carried row nobody paid for during that round, and the host did not remove, appears in the archived standings at its rank with $0; house entries are never archived. A board read by machine through the sponsor API receives the same rows with each unpaid kind marked as such.
4. What we refuse to show, by product rule
The platform's own pages never present position as a review, a score or a measure of quality — no stars, no scores, no praise from others, no ranked-by-quality list — and a host cannot add any such layer to their board. This is a product rule, enforced in the code and by automated checks on our own copy. A paid rank presented as if it measured quality would be deceptive even with a disclosure beside it, so the shape is banned. Text on a listing that a sponsor supplied, or that we fetched from the sponsor's destination, is the sponsor's own and is shown unedited, subject to the Acceptable Use Policy.
Nothing about a placement implies chance, a contest or a reward. There is no draw, no random feature and no bid-triggered countdown extension. A sponsor buys a displayed placement. Every paid bid receives a displayed placement, or is refunded: a payment that cannot be applied — one that completes after the round has ended, or one for a destination another sponsor took first — is returned under the Refund Policy, everything but the card processing; under pre-approval a new listing's card is held, not charged, until the host approves it.
5. What hosts may not do
A host is contractually barred from presenting their board as their personal recommendations, from adding their own layer of review, score or quality ranking to it, and from removing or obscuring the banner. The Host Terms carry those obligations; this page only records that they exist.
6. Why
Section 5 of the Federal Trade Commission Act prohibits deceptive advertising, and the FTC's guidance on native advertising says an ad must be recognisable as an ad before the reader engages with it. A ranked list that is in fact a list of ads must say so where the reader will see it. That duty is ours as the operator. Nothing a host or a sponsor does, or fails to do, takes it off us — which is why we place the banner on every board and nobody can switch it off.
7. What to take from a board
- A listing's position tells you how much its sponsor has paid this round, and nothing else.
- A listing's name is the business name its sponsor gave, or the title fetched from the sponsor's destination, else its address; its description and image are fetched from that destination, or supplied by the sponsor. We scan images before showing them; we do not vouch for the text.
- A listing's line is the sponsor's own words, or the destination's description. A price, a percentage or an offer in it is the sponsor's, on conditions stated on the sponsor's site — never what the placement cost — and we do not check it.
- A listing's tags (such as "Offers a discount" or "Book") are words we wrote, picked by the sponsor; we do not check the offer a tag names — its conditions are on the sponsor's own site.
- A host's follower counts beside its X, Instagram, Facebook and TikTok accounts are the figure each account's public profile showed on the date beside it, read for us by a third party. We do not check the figure, or that an account named is the host's.
- Clicking a listing, or scanning its code, sends you to the sponsor's site through our redirect, so the click can be counted; the address you arrive at carries three tags naming OnTheList.Live, the board and whether you clicked or scanned (Privacy Policy, section 7). A board may show a rounded click count for each listing; exact counts are never public.
- If a listing concerns you, "Report a listing" in the board's footer records your report for a person to review. It does not remove the listing by itself, and we do not promise a reply.
- What may be advertised at all: the Prohibited Content Policy and the Acceptable Use Policy.