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About OnTheList.Live

Rules for ads

Every spot on a board is an ad, and every ad follows the same rules on every board. A screen owner can add stricter rules for their own board, never looser ones. This page summarises the rules for businesses, screen owners and anyone who sees a board. The binding texts are the prohibited content policy and the acceptable use policy.

What can be advertised?

A real business's own website, or one it is allowed to advertise, that is lawful and is not on the prohibited list below. A spot points visitors to that website, and the website is what we check.

What is never allowed?

Some things may not be advertised on any board, whatever the screen owner thinks. In short:

  • Illegal and dangerous: malware, phishing, scams, unwanted downloads, illegal goods or services, weapons and restricted materials, and regulated products sold outside their rules.
  • Deception: impersonating a person, a business, a government body or this platform; lookalike web addresses; redirects that send visitors somewhere other than where the ad says.
  • Rights abuse: counterfeit goods and content that infringes copyright or trademarks.
  • Adult and violent content: sexually explicit content and adult services, gore, hate symbols and violent content.
  • Gambling in any form, and financial products the law or our payment provider restricts.
  • Anything aimed at children: the service is for adults, and no board or ad may target children.
  • Anything Stripe's list of restricted businesses forbids, because every payment goes through a Stripe account connected to this platform.

The full list, with examples, is in the prohibited content policy.

Can an ad mention prices and offers?

Yes, in the ad's sentence. A business may state its own prices, percentages and offers, such as "20% off" or "Free shipping". They are the business's own statements: each must be true, available on the business's website on the conditions stated there, and lawful. Because a lower place and a phone show only the start of a sentence, or none of it, put an offer's conditions first. A figure in a sentence is never the price of the ad and must not read like one.

What words are refused in an ad?

A business name and a sentence may not contain a web or email address or a phone number (the spot itself links to the business), wording that reads like our fee or the price of a place on the board, the language of contests or chance, or a claim of stars, scores, being top-rated or being number one. A business name also may not contain a price or a percentage, and may not read as a label of the platform or the screen owner, such as saying an ad is unpaid, featured by the owner or not an ad. The buying page and the spot's page refuse a word or shape that breaks these rules before anything is saved, and say why.

Can a screen owner refuse my website?

Yes. Each board keeps its own list of blocked websites, up to 200. A blocked website, and every address under it, is refused before any payment: when you enter it, when you check the price and when you start paying. The refusal says only that the owner does not accept ads from that website. A block never takes down a spot already on the board. On a board with approval on, the owner also decides whether each new website shows.

Can a screen owner have stricter rules?

Yes, but only stricter. An owner may add their own restrictions, such as a topic or a competitor they will not carry, and may approve, reject, suspend, reinstate or remove a spot on their own board. They cannot override the platform's rules or move a spot up or down. If an owner removes a spot after it was shown, under a rule of their own rather than ours, the business is refunded, in full or for the part of the cycle it did not get, never the card processing.

How are ads checked?

A few checks are automatic, and each is a stated rule:

  • A website whose address contains a term on our prohibited list is refused before payment.
  • Every click on an ad goes through a link on our site, and a website on our blocked list stops being linked at the click and goes to a person for review.
  • Every image we would show, whether read from a website or uploaded by a business, is scanned before it is shown. An image that fails is never shown; another image that passed, or a neutral placeholder, stands in.
  • A new advertiser's website is checked when the payment completes, and live websites at least once a day and whenever an ad is reported: a website that moves somewhere else, or whose title or description carries a word on our prohibited list, is recorded for a person.

Everything else is judged by a person: the screen owner on their own board, and our staff on every board.

Are ads labelled as ads?

Yes, always. Every board opens with a banner saying it is a sponsored board of paid ads, and the screen carries a shorter version of it under the board's name. Every link to an advertiser's website is marked as a paid link. The screen owner's own entries are labelled "Featured by host · not a paid rank". Nobody can switch the labels off. See the sponsorship disclosure.

Does a high place mean an ad is better?

No. A place is bought: rank 1 means its business has paid the most this cycle, and it says nothing about the business or its website. No board shows stars, scores or reviews, and no screen owner may present their board as their recommendations.

What happens to an ad that breaks the rules?

It is taken off the board. An ad removed because the business broke the prohibited content or acceptable use policy is not refunded. A removal that was the screen owner's or the platform's fault is refunded. Serious or repeated cases can lead to a website being blocked on every board, a board being suspended, or a business being stopped from buying spots.

How do I report an ad?

Use "Report a listing" in the board's footer. A report is recorded and read by a person. It never takes an ad down by itself, and the form answers the same way whether or not the ad exists. We do not promise a reply. Rights holders have their own routes: the IP complaint process and the DMCA process.

What if I think my ad was removed by mistake?

Write to hi@moretime.ai with the board and the website. If we find the removal was the screen owner's or the platform's fault, you are refunded under the refund policy, and you can buy a spot for that website again in a later cycle.

Can a screen owner advertise on their own board?

Only through their own entries, which are labelled as unpaid and sit below the paid spots. An owner, and anyone acting for them, may not pay for spots on their own board or arrange payments to move a place.

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